Guardian Fashion • Jan. 6, 2026, 11:44 a.m.

With Balenciaga’s new range embracing a term that the fashion industry once shied away from, the era of quiet luxury may finally be over Is luxury an £8m Birkin bag ? Logging out of social media ?

A Japanese toilet with a pre-defecation misting function? A three-figure lipstick ?

A morning bath? Or even a £9,000 stainless steel coffin that looks a bit like Elon Musk’s “luxury” Cybertruck ?

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