<p>Making a star of Murphy the labrador seemed like a harmless and plausible quest. But I hadn’t reckoned with all kinds of costs</p><ul><li><p><a href="https://www.theguardian.com/culture/series/summer-essentials">Read more summer essentials</a></p></li></ul><p>Eddie sits at a cafe dressed in a turtleneck and blue beret. “On a scale of 10-10, rate how good I look,” the caption to his post reads.</p><p>The socialite’s page is full of candid content: enjoying a doughnut at a popular Melbourne brunch spot, relaxing in a chic robe and celebrating a paid “staycation” at the Hyatt House in Melbourne, adorned in a leopard print outfit.</p> <a href="https://www.theguardian.com/lifeandstyle/2026/jan/11/tried-to-make-dog-go-viral-on-social-media">Continue reading...</a>