Guardian Life & Style (US) • Jan. 16, 2026, 2:44 p.m.

Trend of mini-me dressing – wearing same clothes as one’s children – has extended to four-legged friends Beyoncé and Kim Kardashian are some of the many who have long indulged in mini-me dressing – wearing the same clothes as their children – but now the trend is being extended to people’s four-legged companions too. The dog clothing market is soaring and this winter it is coats that are topping the most in-demand list.

Bestsellers at Pawelier , a London-based luxury pet accessories shop include a £135 four-leg puffer coat complete with a fuzzy hood and toggle detailing, and a £110 reversible down-filled jumpsuit in cornflower blue and cappuccino brown that wouldn’t look out of place on a designer catwalk. The Italian greyhounds and whippets pictured bundled up in them appear to be prepped for an Alpine adventure rather than a lap around the park.

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