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Guardian Fashion • Jan. 6, 2026, 11:44 a.m.

‘Understated, unexpected, cool’: the best men’s knitwear brands

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Our menswear expert reveals the knits, from responsible cashmere to cool-guy cuts, that are worth your money. Plus, how to wear and care for them • How to look after your knitwear: expert tips Knitwear is a lifelong investment.

Choose well, and you’ll be wearing it for years . But how do you make sure you’re buying something that’s built for longevity and won’t fall apart after just a few wears?

As a menswear writer and stylist with years of experience, I’m clued up on the brands that know what they’re doing when it comes to knitwear (from high-street hitters and independents to family-run Scottish mills and luxury labels) – and I’m well versed in how to make it look good, too. Continue reading...

Source: theguardian.com ↗

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